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STORY TELLING, WITH A PURPOSE.
Discover all of our campaigns: the stories that inspired them and the impact they've made. We're not here to be just another brand. We're here to tell meaningful stories, spark movements, and stir emotion.


ANIKO ( I BELONG ) .
SS25
This short film tells the story of Aphrodite, a goddess from another universe, who emerges from the froth of the sea. As she explores her new surroundings and the locals in their natural habitat, her journey becomes a metaphor for the search for belonging and the feeling of not knowing where home truly is, capturing the sense of alienation from the place where one was born and raised. Eventually, Aphrodite realises that home is not a physical place or a sense of fitting in, but rather something she carries within herself, in her memories, wherever she goes.

ELYSION
AW25
The Fall Winter Campaign 2025, captures the journey of self-discovery and self-appreciation, embracing the vulnerabilityand softness of the female form in all its diverse expressions.Through life's ups and downs, it reflects the ongoing process of rediscovering purpose and identity over time. It’s about shedding old layers,embracing new growth, and emerging stronger, with a deeper understanding and celebration of oneself in every form.
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