STORY TELLING, WITH A PURPOSE.
Discover all of our campaigns: the stories that inspired them and the impact they've made. We're not here to be just another brand. We're here to tell meaningful stories, spark movements, and stir emotion.
NOT ASKIN' FOR IT.
SS26
The Campaign portrays a young woman working in a 00s styled marketing office that embodies outdated societal norms. Tasked with creating a campaign titled “Dress Smart, Stay Respected”, she finds herself trapped in the contradiction between her company’s message and her own refusal to conform. The campaign spreads throughout the city, turning into a haunting reminder of society’s pressure on women to fit rigid expectations. As she encounters multiple versions of herself: symbolising fear, rebellion, and ignorance—she realises the weight of victim-blaming culture. In a moment of defiance, she hijacks the city’s screens, replacing the slogan with her own powerful statement: “Not Asking For It.”
The campaign challenges the harmful idea that women’s worth and safety depend on their clothing, exposing how this belief fuels judgment, harassment, and silencing. Ultimately, it reclaims the narrative, demanding an end to victim-blaming and affirming women’s right to self-expression without fear.
ANIKO ( I BELONG ) .
SS25
This short film tells the story of Aphrodite, a goddess from another universe, who emerges from the froth of the sea. As she explores her new surroundings and the locals in their natural habitat, her journey becomes a metaphor for the search for belonging and the feeling of not knowing where home truly is, capturing the sense of alienation from the place where one was born and raised. Eventually, Aphrodite realises that home is not a physical place or a sense of fitting in, but rather something she carries within herself, in her memories, wherever she goes.
