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OUR COMMITMENT TO RAISE AWARENESS.
We are committed to using our platform to contribute meaningfully and speak out on subjects that truly matter. Our dedication to addressing the real, everyday challenges women face in society is deeply rooted in the values of our brand. We approach these topics with sensitivity, care, and a personal touch—because they deserve nothing less. By raising awareness, we aim to shed light on ongoing issues that still need attention and action.
We wanted to highlight how, for decades, clothing has been misused as a tool to justify abuse and mistreatment of women. To challenge this harmful narrative, we chose the fetishised white t-shirt as our blank canvas turning it into a powerful medium for our statement slogans: “CONSENT IS SEXY” and “NOT ASKIN’ FOR IT.” These messages confront the stigma and reclaim the conversation around choice, autonomy, and respect.
All profits from this meaningful pieces will go towards Cyprus-based charities that support victims of domestic abuse. Our mission is to contribute to our community by amplifying the voices of those in need. Once purchased, we will confirm your donation to the chosen charity for your records. Make a bold statement and support a vital cause with every wear.
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